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Evaluation question 4

Evaluation question 3

Evaluation question 2

Evaluation question 1

The final music video

Final magazine advert

Conclusively I chose magazine advert one as my finalised product for the cover. Due to having stronger and more positive feedback from the target audience, highly encouraged me to use this design as my final piece rather than my second design. I fitted all the guidelines necessary to produce a realistic EDM genre album poster. First of all, by clearly stated in bold the artists name, as well in the same font which also appears on my digipak in order to represent continuity between the two products. I presented the most highly anticipated new song in the centre of the page in order to capture the audience’s attention more, considering the music video for the new song is being released before any of the other new tracks on the album, standing it to have higher importance and value. As well, stating boldly the album title at the top of the page, making it very visible to audience members that the album is brand new. With the addition of logos where the new album and featured track can be purchased from. Finishing off the cover by quoting at the bottom of the page a lyric from the new featured track. Further enabling the persistence between all three main products. Therefore, making this the perfect final poster to present to my target audience in hope to draw in lots of anticipation and excitement.

 

Final digipak

In order: Outside back, Outside front, Inside left, CD tray.

Conclusively, I chose to use my second design as my final digipak cover. The audience feedback helped highlight to me which digipak best suited my chosen genre. Overall deciding a brighter/ darker toned colour palette would better suit the dance feel I was trying to convey. I found that my first digipak appeared to vintage and plain without enough influences of EDM codes and conventions. I am overall very happy with my completed digipak and feel as though it conveys the genre I am trying to pursue very well with the influence of lots of previous EDM CD covers.

David Morley's audience theory

In my evaluation 3 question, I am planning on discussing David Morley's audience theory. Although I have already made a post about this theory, I would like to further discuss it in more detail to fully approach the meaning behind it.

David Morley's audience theory is the idea that different people's social backgrounds and occupations can affect the way they receive media texts.

Encoding: means the production message
Decoding: means how an audience member will actually understand this interpret the message

The audience member can then respond by being either oppositional, negotiated or dominant.

Oppositional: means the audience member does not accept this message
Negotiated: means the audience member has an undecided opinion upon the message
Dominant: means the audience member fully accepts the message

I plan to discuss our encoding and decoding expectations audience members will receive whilst watching our own music video which will entail...

Encoding - We wanted audience members to feel happiness and a sense of escapism whilst watching the video, as well as realism and relatability to their own lives.

Decoding - When we presented to our class during the showcase we had mostly...

Dominant responses!! Which positively tells us people understood the message which we were trying to put across.

Zedd digipak analysis

David Guetta digipak analysis

Second version of Digipak

CD cover - Incorporates pink coloured theme intended as well uses the same font as used on the digipak front cover. The lighting strike shapes also represent symbolism for the album, as well I added in white straight lines across the CD to present the idea of flashing lights relating back to the EDM genre.

Back of Digipak cover - contains album track names and copyright information, as well as the company logo which helped produce the album. The pink background also ties in with the overall colour scheme of the digipak, as well as the use of the same font represents continuity. The black coloured font stands out broadly upon pink background which helps audience members to focus more on the words encrypted.

Inside of the digipak - corresponds to vintage theme intended, and is shown to have brightly coloured imaging which relates to the vibrancy of the 'Make me feel' music video therefore representing synergy.

Link between album covers and magazine adverts.

Here there is a clearly visible representation of synergy between both the album cover and the magazine advert of Zedd's album 'True colours'. This was done in order to represent continuity and help audiences to more easily recognise the design style the album was intending. The main symbol being of the colour bursting tree, representing the album's title name 'true colours'.

Creating my magazine advert

For creating my magazine advert was a fairly similar process to designing my digipak. I once again used Microsoft publisher however with a portrait template this time to appropriate the common advert size. I then designed my cover by placing in a number of images I screenshotted from my music video. I changed the sizes to ensure the images fitted beside each other appropriately than played around with different colours and saturation options to give the imagery an extra pop. I easily adjusted font sizes and changed the typing colouration in order for the words to stand out as bolder and more vigilant. I could easily place text boxes wherever necessary I had to write, as well placed in smaller images i.e. the logos by cropping them to fit a smaller size. I also had the option to change my background colour, which I changed numerous times, to test out which colours helped the text stand out more.

Creating my digipak

For creating my own digipak, I chose to use the software Microsoft publisher. I chose Microsoft publisher as I felt it offered a good value of fonts, headings, and colour styles which would fit perfectly within my own digipak. I first of all created each individual cover the digipak separately, this including the front, back as well as the insides. Once I had completed the individual covers I would then finally place them all together in a separate Microsoft publisher file, in a digipak style. Here are a few random snippets I captured whilst in the development of designing my own digipak in order for myself to keep record of my progress and find out which covers needed improvements or changing. 

Individual interviews from class showcase

Audience feedback from class showcase

Digipak questionnaire bar chart

To receive audience feedback on the two versions of the digipaks which I produced, I decided to carry out a questionnaire. To receive useful, reliable feedback I decided to questionnaire my family and close friends, in hope that they would give their most honest opinions. To type up my results I decided to use excel in order to create a graph, I done this to make the results appear more visual and clear for myself when it came to deciding which digipak I should choose for my final version. From the results I received it is fair to see that the people who completed questionnaire preferred the second version to the first. The most common response in relation to both digipaks I received, was for the font and headings appropriated, this tells me that the font I used in both versions we're adequate and clear to the audience members. I also gave the option to people answering the questionnaires to select 'both' just in case they felt undecided and tied between both versions. Conclusively from these results I have chosen to use the second version I made for my digipak for the final version.