Magazine advert feedback poll

Magazine advert 2

I decided to go into fairly similar into depth of the presentation of colour in my 2nd magazine advert attempt as my first. I similarly used a vibrant pink background in order to stand out as eye-catching, and once again fit in with my digipak colour design. I decided to use less imagery in this poster and instead focus on the colours used, I wanted the poster to stand out as artistic and happy, using a bright colour palette I believed would represent enthusiasm and mystery towards what the music video and the new album entailed and the type of genre the songs which would follow. I wrote boldly in the centre of page the name of the duo in order for audiences to instantly recognise and be intrigued by since new tracks have been released. I purposely put the text in between the imagery to make the text more vigilant and of importance. At the bottom of the advert I stated the name of the new track and that it is featured on the "brand new" album. I emphasized "brand new" in order for audiences to create buzz and affirm its current originality therefore influencing more people to purchase the album. As well, making the title of the album "electric disco" in bold to pop more and create more attention. Highlighted which outlets the track/ new album is available on, including a mixture of both online streaming apps as well as real-life stores to fit a variety of audience preferences. Also adding a barcode to make it quicker and more efficient for consumers to find the tracks. I lastly stated the website of the band for people to gain further knowledge in the ins and outs of the new album details and possible tour dates. In conclusion I was overall quite pleased with my second product and therefore was slightly torn between which magazine advert to use for my final choice.

 

Magazine advert 1

This was my first attempt at my own magazine advert poster for my A2 music video project. I tried to influence some conventions I had seen in previous EDM genre music advert's. Conclusively I recognised through my research that most EDM advertisements had a vintage appearance and included a colour palette of bright vibrant colours to catch the audiences eye. I included a lot of contrast between light and dark colours as well as a combination of bright colours including yellow, blue and orange. As well I used a bright pink background in order for the magazine advert to correspond with the Digipak cover. I chose to use a combination of darker toned and lighter toned filters in order to highlight that happiness exists both night and day, AKA as both bad days and good days. I featured images from my music video in order to represent continuity between the footage used and the images on the poster in order for audiences to easily recognise the band. At the top of the poster I included our band name 'KP&IZ' in bold and coloured in bright red to capture the audience’s attention as well appear clearly and concisely to who the duo is. I also announced the album's name and used bold text to announce the album was 'brand new'. By referring to the new track as the first edition to the new album, implies to the audiences that they will join an exclusive minority by purchasing/ downloading the album before anyone else first. As well, by referring to the album as an 'studio album' effectively adds on professionalism and represents the song as being performed by experienced/ well-liked artists. In the centre of the page, as well on top of the images I wrote the album tracks name "make me feel" to signify the title and forward audiences to recognise likewise remember the title. and at the bottom of the advert I included all the apps audiences could stream/ purchase the song from (Spotify, iTunes etc.) as well as where they can purchase a digital copy (HMV) to get access the new track. As well, I mentioned the artist’s website, in order for audiences to gain further information regarding the duo's new album. I also featured the release date, and included a quote from the song "there's nothing else this real" I done this in order to link continuity between the video lyrics to the poster's print and therefore test if audience members will recognise this feature. As well, I featured the 'universal' logo at the bottom of the poster to dedicate sponsorship and attention to the producers of the album/ music video. In conclusion I was overall very happy and pleased with the outcome of my poster, I successfully incorporated a vintage style and a brightly coloured palette outcome with clearly stated titles and relevant information required for the audiences to gain knowledge about the album. 

Full magazine cover analysis

Major Lazer magazine advert analysis

Calvin Harris magazine advert analysis

The Chainsmokers magazine advert analysis

Planned script for evaluation question 1

What is our media product?

For my advanced portfolio, I created a music video in the EDM (Electronic Dance Music) genre. The genre we chose is most commonly known for being popular music which is danced to in night clubs and party surroundings. The music typically has a repetitive beat and an electrical backing track. Finally me and my partner, chose our main track to be 'Make me feel' by Galantis, which turned out to be the perfect match for our chosen genre.

How does our media product use forms and conventions of real life media products?

We specifically analysed the types of forms and conventions our music genre followed before we began any planning for filming the product. We done this in order to represent similarities and follow the norms of previous music videos within the same genre. Through our research we found the most commonly placed forms and conventions were applicable to the camera shots, locations/ environment and finally the editing.

Starting off with the camera shots, From research it was clearly visible that most shots from "EDM" music videos were fast paced/ cut in order to fit the beat and enhance the dance feel being conveyed. When filming our own video we took this under consideration especially. A lot of the shots we included were fast paced and involved quick panning over scenery/ locations being used, as well as zooming inwards and outwards to deliberately emphasise the filming was being completed hand-held. We included a fair amount of 'hand held' filming in order to represent an realistic POV perspective from both centered characters. We highly wanted to depict the contrast between the verses being slower and the choruses being faster. Therefore we ensured the characters remain calmer and the shots being would stay within an slower pace during the verses. However when the chorus began again and the beat would speed up and the shots would commence being faster cut, with an additional shakiness effect which was added to represent the characters excitement and add a sense of realism of what it is like within a real dance/ party atmosphere. We also included a number of high angled establishing shots as well as mid-shots, to give the audience a sense of where they are and familiarise themselves with the current setting. As well, we included a number of close-up angles upon the two main characters to highlight their importance and help them to stay recognisable to the audience whilst they are watching.

Common forms and conventions of EDM music videos also include the location/ set being used. Usually this takes place within an lively/ stimulating atmosphere such as clubs, parties and places with large surroundings of people. As well as locations with powerful lighting and vibrant colours which additionally adds towards the liveliness and feel good atmosphere of the setting. For our own video we included a combination of footage filmed in central London, as well as clubbing/ concert scenes. We included a balance of both to establish the excitement between the verse and the chorus. We also enhanced the saturation of the footage and played around with different colors to enrich for each particular scene, in order to give the video a more vintage appearance. We also included a mixture of bright colouration and strobe lighting to emphasise the happiness and make the scenes pop out greater to the audience. We knew that it was essential for our music video to match our chosen song which is why we greatly incorporated a connection between the lyrics and the video itself. For example we accompanied the lyrics ‘6 o’clock again’ with daytime footage to symbolise the time of day and contrast between night.

Most commonly placed techniques used to as conventions of typical EDM music videos include fast cut shots, in order to allow as much footage and angles to be included as possible. We made sure essentially within the chorus our cuts would never be longer than 2-3 seconds, as well as to make sure the footage being used fits the beat and works well as soon as the bass drops. We used such editing techniques, as 'stabilising' which we done in order to make the video appear as though it has been filmed on an older camera, adding towards the vintage theme we intended. We also sped up some of the footage for certain scenes to contrast the difference between the slower paced shots and the faster ones, as well as to the help the footage remain up to the beat of the song. This use of editing we included, hoped would amplify and draw audiences into the video further, as well as allowing them a sense of exhilaration and freedom the video is portraying. We wanted to incorporate the idea of escapism, as most EDM music videos feature somewhat desired atmospheres and fantasies audiences aspire to escape to, which is why we wanted to edit our video in the best timely manner as possible.

We developed our music video in a number of ways throughout the process of the project. We wanted our video to stand out and further improve from existing EDM music videos. We done this by including a combination of scenery, not only just featuring dance/ clubs scenes. We wanted to emphasise happiness upon the outside world by including a variety of popular locations within london, and scenarios such as the arcade and carousel scenes which can be seen to be as playful fun. We also developed our video by incorporating a wide range colour palette, by changing the use of saturation and colours used based upon the colours already featured in the imagery. We also made sure to include a strong contrast between night and day imagery, to reflect upon the songs lyrics as well as its meaning, implying happiness lies within both times of day.

For our music video our main focus was to shine light towards happiness and the reflection of life, which viewers could relate to. In doing so we also challenged some of the previous forms and conventions of the EDM genre in order to make our video different. We did this first of all by incorporating our main characters as females rather than males. It is found that in most EDM music video's females are only used for sexulised purposes, which we wanted to challenge in order to represent female power and domination taking over the genre. We also challenged regular filming shots/ angles, for example most of our shots were hand held to highlight we were trying to approach the video as being an vlog from the POV the two main characters in order feel more personal rather than just an establishing perspective for the audience to watch over. We also challenged some sound techniques during editing, such as including the sound from the video itself within some scenes of the video for example before the second verse began as well as just before the video ends. Both scenes were within a party/ club setting, which meant that lots of cheering could be heard in the background which we felt added a nice touch towards the atmospheric party scene. Conclusively deciding to overlap the audio we already had in the footage as well as still keeping the original audio playing at the same time.

Evaluation questions

I am now beginning my preparation for answering these four evaluation questions:

1.In what ways does your media product use, develop or challenge forms and conventions of real media products?

2.How effective is the combination of your main product and ancillary tasks?
3.What have you learned from your audience feedback?
4.How did you use media technologies in the construction and research, planning and evaluation stages?

CD cover inspiration

I am currently trying to find inspiration for my Digipack front cover. In order to do this I have been researching artists within the EDM genre to make sure the images I use best suit my chosen genre.



From my research I found that most typical EDM soundtrack covers appear less commonly on the artists and more of there logo and 'brand', for example Galantis is branded by an mystical Seafox. The mysterious mascot has appeared all over their album art and even in there music videos for "You" and "Runaway (U&I)". Suggesting EDM artists prefer to been as a symbol rather than being representative of themselves.

Digipak task

Another task I must complete is designing my own digipak, where I must include the following:

• Analyse 2- 3 digipaks 
• Take photo then upload onto blog
• Design two versions of your own digipak
• Do some audience feedback 
• Blog about audience feedback
• Blog about your reasons for choosing you final version

Music video version one

This was the first full version of our music video, which we presented during our showcase. After receiving audience feedback we have decided to alter the video slightly before we push it forward to be our finished version.

The nights-Avicii

During my research for the typical codes and conventions of the EDM genre, I found this video presented by perfected example of the type of camera shots and narrative we were looking for. The video fits perfectly to the music's beat, and has the same positivity that we intend to share in our own.

Question's for our showcase

For our class showcase we pre planned questions which we would ask at the end, to gain audience feedback and finalise how best the ending should finish. The questions are as follows:

1. Do our clips suit the genre?
2. Are some sections too jumpy?
3. Do you think our video fits our purpose?
4. Does it look completed?
5. Are all of the shots clear?

Magazine Cover Task

For my next task of designing a magazine cover, I must include the following:

• Analysation of two/ three magazine adverts on paper using key terms
• Take photo then upload onto blog
• Next design TWO versions of your own magazine advert
• Have audience feedback taken place
• Make a blog about audience feedback
• Finally blog your reasons for your final version

Magazine cover ideas

I have selected a few still shots from our music video and am currently deciding which one I feel would most suit my magazine cover the most.  I wanted to choose images that I felt best represented the positivity and bright vibrance of the video. My current option are between a mixture of: