Sunday, 15 April 2018
Final magazine advert
Conclusively I chose magazine advert one as my
finalised product for the cover. Due to having stronger and more positive feedback
from the target audience, highly encouraged me to use this design as my final
piece rather than my second design. I fitted all the guidelines necessary to
produce a realistic EDM genre album poster. First of all, by clearly stated in
bold the artists name, as well in the same font which also appears on my
digipak in order to represent continuity between the two products. I presented
the most highly anticipated new song in the centre of the page in order to
capture the audience’s attention more, considering the music video for the new
song is being released before any of the other new tracks on the album,
standing it to have higher importance and value. As well, stating boldly the
album title at the top of the page, making it very visible to audience members
that the album is brand new. With the addition of logos where the new album and
featured track can be purchased from. Finishing off the cover by quoting at the
bottom of the page a lyric from the new featured track. Further enabling the
persistence between all three main products. Therefore, making this the perfect
final poster to present to my target audience in hope to draw in lots of
anticipation and excitement.
Friday, 13 April 2018
Final digipak
In order: Outside back, Outside front, Inside left, CD tray.
Conclusively, I chose to use my second design as my final digipak cover. The audience feedback helped highlight to me which digipak best suited my chosen genre. Overall deciding a brighter/ darker toned colour palette would better suit the dance feel I was trying to convey. I found that my first digipak appeared to vintage and plain without enough influences of EDM codes and conventions. I am overall very happy with my completed digipak and feel as though it conveys the genre I am trying to pursue very well with the influence of lots of previous EDM CD covers.
David Morley's audience theory
In my evaluation 3 question, I am planning on discussing David Morley's audience theory. Although I have already made a post about this theory, I would like to further discuss it in more detail to fully approach the meaning behind it.
David Morley's audience theory is the idea that different people's social backgrounds and occupations can affect the way they receive media texts.
Encoding: means the production message
Decoding: means how an audience member will actually understand this interpret the message
The audience member can then respond by being either oppositional, negotiated or dominant.
Oppositional: means the audience member does not accept this message
Negotiated: means the audience member has an undecided opinion upon the message
Dominant: means the audience member fully accepts the message
I plan to discuss our encoding and decoding expectations audience members will receive whilst watching our own music video which will entail...
Encoding - We wanted audience members to feel happiness and a sense of escapism whilst watching the video, as well as realism and relatability to their own lives.
Decoding - When we presented to our class during the showcase we had mostly...
Dominant responses!! Which positively tells us people understood the message which we were trying to put across.
David Morley's audience theory is the idea that different people's social backgrounds and occupations can affect the way they receive media texts.
Encoding: means the production message
Decoding: means how an audience member will actually understand this interpret the message
The audience member can then respond by being either oppositional, negotiated or dominant.
Oppositional: means the audience member does not accept this message
Negotiated: means the audience member has an undecided opinion upon the message
Dominant: means the audience member fully accepts the message
I plan to discuss our encoding and decoding expectations audience members will receive whilst watching our own music video which will entail...
Encoding - We wanted audience members to feel happiness and a sense of escapism whilst watching the video, as well as realism and relatability to their own lives.
Decoding - When we presented to our class during the showcase we had mostly...
Dominant responses!! Which positively tells us people understood the message which we were trying to put across.
Second version of Digipak
CD cover - Incorporates pink coloured theme intended as well uses the same font as used on the digipak front cover. The lighting strike shapes also represent symbolism for the album, as well I added in white straight lines across the CD to present the idea of flashing lights relating back to the EDM genre.
Back of Digipak cover - contains album track names and copyright information, as well as the company logo which helped produce the album. The pink background also ties in with the overall colour scheme of the digipak, as well as the use of the same font represents continuity. The black coloured font stands out broadly upon pink background which helps audience members to focus more on the words encrypted.
Inside of the digipak - corresponds to vintage theme intended, and is shown to have brightly coloured imaging which relates to the vibrancy of the 'Make me feel' music video therefore representing synergy.
Link between album covers and magazine adverts.
Here there is a clearly visible representation of synergy between both the album cover and the magazine advert of Zedd's album 'True colours'. This was done in order to represent continuity and help audiences to more easily recognise the design style the album was intending. The main symbol being of the colour bursting tree, representing the album's title name 'true colours'.
Subscribe to:
Comments (Atom)