Wednesday, 18 October 2017

Target audience

Our target audience for our music video is aimed at young people. We have chosen the target group to be youth as found through research that most common EDM genre listeners are young people. This is mostly due to the music being most popularly played in nightclubs, and party atmospheres, the places in which youngest people attend. I found that an older aged group would had been less fitting considering most adults I asked were unsure of what the term 'EDM' even meant!