Andrew Goodwin's thoery

How do these music videos fit the conventions of Andrew Goodwin's theory?

In this music video, the main element of the song is about being saved and finding a hero. However, changes the typical conventions of being a person with any super powers however instead an average person with a big heart. The strong relationship between the music/lyrics and the visuals are pretty clear here. As well as includes a variety of close up shots of the main artist as well as panning shots of him walking.

Compared to most music videos, this one is quite original considering it is filmed in a cartoon format. The visuals still follow the words of the song and animates the singers starring in the music, which also includes continuous close up shots throughout. 

For the 'All hands on deck' by tinashe music video, it was particularly pointed at the element of voyeurism. Where the purpose of the video is to attract male attention by sexualising the woman in the video. As well as brings the lyrics and visuals together when the lyrics include sexual content. This is usually quite common in pop/ rap/ hip-hop music videos to help boost the amount of views.

It is also clear in Drake's 'Hotline bling' that the lyrics are focused around sexual intentions. This music video however includes mostly the singer dancing, and letting the lyrics portray the sexual side of the song.