What I learnt from planning and research

I had already gained planning skills from previously story-boarding and researching for my AS production, so when it came to doing A2 allowed me to further expand my development and progression of understanding the importance in doing this before actually shooting the footage. Through research and planning, allowed me to look into the codes and convention of my chosen genre, similar artists and music videos drawing inspiration from as well as the initial storyboard. However, the one struggle I had with designing my A2 storyboard was that the scenes we planned on filming were so broad it was difficult to plan on paper, unlike our AS which could be easily planned, especially for camera shots. For AS the scenes we chose to film had a more 'randomness' sense to them, as we did not always plan our locations and instead just let each destination lead us to the next one however still remaining in our chosen location of central London.

Codes & conventions of EDM videos

Music videos for house/dance music videos tend to not have as many codes and conventions, thus allowing more freedom when creating an idea for a video. Typical EDM videos tend to feature such elements as love, sexuality, and things a young audience can relate to. The videos tend to feature clubbing scenes, people dancing, pools, UV paint, drinking and drugs. The atmosphere is usually seen to be wild and crazy, exploring the fun aspects of life and the good times. In relation to these codes & conventions were one of the main reasons we chose our music video to not feature a particular story-line, instead follow a story shown to be about happiness. Dancing however is key for this type of genre to be featured in a music video, as the type of song the video is for tends to be most often played when people go clubbing. Which is why in my groups video we chose to put in clips from concerts and parties to fit the same upbeat conventions of the genre.

'I want you to know'-Zedd, Selena Gomez, is a key example of typical codes and conventions used in a house/ dance music video. It follows the usual party theme, dancing, and high-key lighting effects to give the video a vibrant look.

Song Decision Ideas

We have now started planning our A2 music video plans. I have decided to partner up with another classmate with similar music taste to my own. We are both quite keen on choosing a 'house' track. So far we are debating between:

1. Make me feel - Galantis, East&Young

2. Sunshine - Tieks

Both tracks are below 3:30 minutes, and have an upbeat tempo meaning we want to have quite an exciting and fast paced video.

We want the music to include:
- A story telling aspect
- Love story interpreted
- Party scene/ atmosphere
- Various locations