The nights-Avicii

During my research for the typical codes and conventions of the EDM genre, I found this video presented by perfected example of the type of camera shots and narrative we were looking for. The video fits perfectly to the music's beat, and has the same positivity that we intend to share in our own.

Codes & conventions of EDM videos

Music videos for house/dance music videos tend to not have as many codes and conventions, thus allowing more freedom when creating an idea for a video. Typical EDM videos tend to feature such elements as love, sexuality, and things a young audience can relate to. The videos tend to feature clubbing scenes, people dancing, pools, UV paint, drinking and drugs. The atmosphere is usually seen to be wild and crazy, exploring the fun aspects of life and the good times. In relation to these codes & conventions were one of the main reasons we chose our music video to not feature a particular story-line, instead follow a story shown to be about happiness. Dancing however is key for this type of genre to be featured in a music video, as the type of song the video is for tends to be most often played when people go clubbing. Which is why in my groups video we chose to put in clips from concerts and parties to fit the same upbeat conventions of the genre.

'I want you to know'-Zedd, Selena Gomez, is a key example of typical codes and conventions used in a house/ dance music video. It follows the usual party theme, dancing, and high-key lighting effects to give the video a vibrant look.

Sorry not sorry-Demi Lovato

We want to mix between two cameras whilst filming. Our first being a normal still camera, and second being more of a hand held first point of view camera. We want to do this in order to enhance the excitement of the video and do fast paced cuts. An example of this technique is used in Demi lovato’s ‘Sorry Not Sorry’ music video.

Inspirational music video

I wanted to speak about this particular music video (Beautiful to me - Olly Murs), as it is the type of video which includes minimal lip syncing and more of a story telling/ narrative element. Even though we have chosen to do a house genre song and this is more along the lines of the pop genre. I appreciate how the story is told between the two characters without the use of quick cuts, however fitted the beat of the song and changed locations to continue the story each time the beat or instrumental changed. It is a simple idea however still is hard hitting and beautiful to watch.