Evaluation question 2: How effective is the combination of your main product and ancillary tasks?
For our advanced portfolio we had to complete a number of projects in order to finalize our main product. These tasks included, creating a magazine cover, Digipak, as well in addition to our music video. By creating a number of different products in relation to our music video, helped us to create synergy in terms of good promoting and create an overall better understanding of cross-media convergence. For each individual project required a lot of planning and research in order to give the most realistic approach to my chosen genre (EDM) codes and conventions.
For designing my magazine cover, I decided to produce it through microsoft publisher, this way designing the cover was fairly easy and allowed me the use of adequate tools such as fonts and headings, which were required for continuity purposes. I pulled a lot of my inspiration from other magazine adverts such as Calvin Harris ‘I created disco’ album promotion as well, The Chainsmokers ‘do not open’ tour advert. Both included intriguing imagery and a wide range colour palette which I aspired from. I decided reasonably early on that I wanted my magazine advert to have a vintage theme to it, and contain a wide range of colours to represent continuity between both the music video and the advert. I used similar font to which I presented in the beginning of my music video, as the font I used in the magazine advert in order to show that both products are heavily associated to each other, therefore being bolder and clearer to the audience. I also promoted a wide range of logos where the product would be available from such as spotify, itunes and HMV. I done this in order to promote synergy and allow my product to have a future number of platforms with the convergence of both traditional and new media methods. Traditionally music used to be bought as a CD from a local store, however with the recent new age of technological advancements, there is a wider range of digitalisation for media content nowadays. Therefore can be more easily/ simply available through a person’s mobile phone or laptop rather than having to approach a store. This recent theory is known as Henry Jenkins ‘Convergence Culture’. I also promoted the link to the new music video which additionally adds to my use of synergy by promoting the music video also through my advert as well as the artists website and new albums release date.
My Digipak product, was another important addition in terms of cross-media convergence for my overall project. It was essential for my digipak to have a common relation with both my music video and magazine advert. Through research for my digipak, I found the products I most aspired to were the artists Sigma ‘life’ album cover, as well as David Guetta’s ‘Nothing but the beat’ cover album. Both covers included bright imagery and asstounding symbolism in relation to the album itself, therefore essentially wanting my own digipak to contain a key connection between all its synergy. I completed this by ensuring I had a wide range colour palette and similar fonts and formats as used in my previous products. For my Digipak I chose it to have a mostly pink colour palette as I thought It stood out broadly as an happy, fun colour relating to the EDM genre, as well is the same colour used as the background in the magazine advert I produced. For the front cover of the Digipak I included imagery of both the main artists from the music video in order for audiences to easily recognise and become familiar with quickly. Both images of the artists are close up shots, which I also edited via ‘paint’ to include cartoon drawing and colouration. This additionally adds towards the playfulness intended for the music video, as well a representation of youth and childlikeness behaviour as both characters are shown to be having an enjoyable adventure. Therefore allowing audiences to feel a sense of freedom, and a reminder of innocence and youngness which is upon them. As well to contain fluidity using the same fonts and styles used in my magazine advert. I also included a ‘lightning’ shape object in certain areas of my Digipak, in relation to my album being called ‘Electric Disco’. I thought by producing a similarity between the name and the imagery would create a better distinct product for my chosen genre.
In conclusion both my ancillary products were highly influenced by my music video, and stood out broadly in relation to the EDM genre. Following a list of key conventions including bright colouration and symbolism within the imagery included. I believe that conclusively my music video mise-en-scene and theme of my chosen genre overall fits suitably well with all my additional tasks, having all three projects supporting greatly towards one another.
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