Planned script for evaluation question 3

Evaluation question 3: What have you learned from your audience feedback

SHORT FILM + AUDIENCE FEEDBACK CLIPS

SCRIPT

Receiving good audience feedback was imperative during the process of developing our music video as well as ancillary tasks. By receiving audience feedback helped myself and my partner better develop our projects, as well as skills by receiving advice and perspectives beyond our own. The first stage in which we required the use of audience feedback was for our music video pitch. By receiving audience feedback helped us better analyse what we were trying to achieve for our video furthermore changing it in order to set more realistic expectations. As originally we planned our video to be much more storyline based with a more challenging choice of locations and sets, (EXPLAIN INITIAL IDEA FOR MUSIC VIDEO) however after the feedback we received, we understood by not having a storyline would also be appropriate for our chosen genre and would also be much more approachable for the tools and equipment in which we had available. After planning a new concept for our music video, we likewise presented this idea to the class as  second pitch, discussing our plans for themes and imagery which would be included, from the overwhelming support was received and extremely positively feedback we decided to go with our second idea.

However both ideas contained themes of love and happiness in order to represent symbolism for youth, we intended for our first version initially to have some montage clips placed in between the narrative to create contrast and furthermore give it more of an EDM genre feel to it, however for our second version we decided to be brave and go forth to have all of our video as a montage.

Throughout the process of storyboarding and planning we also organised questionnaires for other people to fill in, asking their opinion towards which locations and settings they would most likely want to see in a music video, in which we mostly received the result of central london e.g. for locations piccadilly circus, oxford street, and for settings a mixture of party/ arcade scenery. We learnt from this audience feedback that audiences most enjoy seeing popular and recognisable destinations opposed to locations which may be unfamiliar and distant. As well, throughout the process of editing our product we ensured to ask for our other classmates opinions and ideas for anything they think could be improved, and whether they understood our intentions for having an all montage video.

When we finally completed our music video, we presented it to our class for a showcase in order to receive audience feedback. Afterwards we asked for a more individual based interview with some fellow classmates in order to gather up further feedback and analyse which parts of our video required improvements - THE VIDEO OF CLASSMATES FEEDBACK

From the audience feedback which we received, we conclusively decided to alter our last chorus of the video, and by audience recommendation fade the video as well as the music out in order for a more cleaner, less sudden ending. For my ancillary tasks I also required audience feedback in order to better evaluate my projects and decide upon which designs I constructed we’re more belonging and fitting for my chosen genre. As well having other people’s opinions pointed out mistakes and errors which I had yet to notice. As our target audience were young people are main focus was for them to understand and relate towards our video, which was ideal considering most of our class was within the ages of our chosen target group.

EXPLAIN AUDIENCE THEORY

A theory we took under consideration whilst producing all of our products was Audience Theory - David morley. We wanted to correctly interpret our encoding message (to represent happiness and spread love upon youth) however the decoding process was completely up to the audience. However we mostly received dominant (understood) feedback therefore meaning our music video reached all its purposes and goals.