We decided we wanted our video to have an obvious London look/ feel about it, as we felt it would be something people would recognise and accept. By showing popular places we felt it would place a comfort in the our target audiences eyes, as has likely been seen by themselves before. As well as to fit the conventions of a party atmosphere we incorporated concert locations as well as places bright lighting including street lights and colourful buildings. We also filmed in a variety of shops such as Topshop and Selfridges.
No comments:
Post a Comment